nfinity Foods was founded in 1971 as one of the UK's first organic retailers. Today it is considered one of the UK's leading wholesale distributors of Organic and natural foods. Its retail store and café serves the local Brighton community whilst Infinity Foods organic products are distributed around the globe via their warehouse business. Brief Infinity Foods required a new retail site to coincide with the opening of their new central Brighton store with additional sites for the café and its wholesale distribution business. Outcome Our first objective was to unify the Infinity brand. People's perception of Infinity Foods was dislocated from the global side of its wholesale distribution and café. To achieve this we ran a series of branding workshops in order to fully understand the Infinity brand and its target audience. We then designed and developed an online presence both in keeping with Infinity's heritage, ethos and aspirations, allowing each business to grow in harmony. All Infinity sites were developed using the You.Create content management software which allowed them to make seasonal changes to each websites look and feel. You.Send email marketing software was later integrated into each site in order to help Infinity reconnect with their customers, staff and suppliers. http://www.infinityfoodsretail.co.uk/ http://infinityfoodswholesale.co.uk/ http://www.infinityfoodscafe.co.uk/